At the American Press Institute, we are advancing the business of news through knowledge for new solutions.

We are the trusted source for career and leadership development for the newsmedia industry in North America and around the world. We help companies innovate and leaders realize their full potential. 

For 65 years, thousands of newsmedia industry professionals and journalism educators have relied on API for their career development.

API also stands out for its forward-thinking research on the key industry issues of the day and tailored programs for media organizations. The Newspaper Next initiative – undertaken by API in 2005 – set a course for newsmedia organizations to find nontraditional solutions that use technology and focus on audience development across multiple platforms and devices.

More than 40,000 media executives and thousands of discussion leaders have tasted the rich “API Experience,” and over the past half century much about the Institute has changed. But the basic founding principle – providing a forum for newsmedia executives, ranging from recently minted managers to CEOs, to discuss, debate and find solutions to the industry’s greatest challenges – hasn’t. 

API is a 501(c)3 not-for-profit organization, supported by contributions from the industry it serves.